Since the 1980s when nude (wear a belt or hat and you’re not nude) dancing was ruled legal, windsor has been know for it’s “Ballet”. The casino is about 14 years old, was hot until after 9-11 and since the casinos opened in detroit. In fact the casino went from $950 million in revs the year before detroit opened 3 casinos and only about $200 million in 2007.
Caesars and a $400 million addition of a showroom and conference is designed to improve the image and increase business. So far after 1 month, it’s working local restaurants and bars are reporting increased traffic for the first time in years.
So, i think the idea of the ad is clearly “women like a winner” and to push the fantasy of going to the casino, ala james bond. I think that windsor’s reputation for strippers and a legal escort industry helps to make the ad sell even better in detroit, toronto, cleveland, where people have heard about windsor.
I think online gaming is about winning/money as the reason for playing, where going to a land based casino ALSO involves socializing, being seen, feeling special. If the ad works, it’s probably because of the social nature of land based gaming.