Let’s be clear about this.
CPA is offered to affiliates up front. The casino is taking a risk – because they don’t know the size of the players bankroll – but they’re prepared to stump up a $100, $150 or even a $200 payment.
Why?
Because the Casinos are kind and generous charities that like to provide easy cash for hard working affiliates and their families ?
:roflmao:
No. They pay an “average” up front CPA because it’s a cheaper way of acquiring traffic. The headline CPA value looks like a good deal – but if you have good traffic it’s poor value.
If you believe that your traffic sources, your reviews, your visitors are “average” or better then you are definately leaving money on the table by accepting a quick one-off payment.
On the other hand, if you are working with free-loaders, or known traffic sources that just provide minimum deposits – then CPA will pay better – until the Casino works it out and stops paying.
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Finally some anecdotal evidence.
I’ve just started promoting a European facing Casino that is certified on this site – I got 3 players last month – so what was the “fair CPA” ? People seem to think $100-$200 is a great CPA. So maybe $600?
My rev-share share was GBP 950 (around USD$1900) – and I have all their future residuals to look forward to as well.
CPA = Chicken feed!
:tongue: