I think 32Red is a fantastic casino from a players standpoint. But clearly the affiliate program needs a major rehaul.
Not only is the 30day (or longer) cookie a bad idea. In not properly giving credit to an affiliate if a player had previously visited the casino by typing the url directly, or via search. (That’s pretty rotten)
But…
Not so long ago I learned about another outdated clause in the terms, that is not very affiliate friendly.
The system has been designed to recognize affiliates that have been inactive over a certain period of time (3 months) and will flag the account. A member of the affiliate team will then check whether the affiliate is still actively promoting our products and will remove players from the account if they are not (as per our terms and conditions 5.7).
I had over $500 in earnings from a player I referred quite awhile back. He told me he had recently played, quite a bit. And told me I should check my 32Red stats if I hadn’t recently. To my surprise there was no evidence of any activity from him. And I learned about this not so nice term.
In Aaron’s defense, I have to say that he did pay me, without any hassles, and the payment was literally lightening fast! He was very pleasant and professional once the issue came up. But to think, had the player not have known me to tell me he played…….. I would never have known that this player had just been removed from my account and nobody had even contacted me. I do think this very well might have happened before Aaron’s time and maybe he wasn’t fully aware of this himself. Either way, it’s bad policy if you ask me.
32Red’s affiliate program needs to be as good to affiliates as the casino is to their players.