Let’s say, for instance, your site performs well in google for “Online Casino” – a customer searches, visits your site, sees an offer of a £100 bonus, clicks on the banner to visit 32red and a cookie is set. The visitor then realises that a bigger bonus may be available – googles “32Red Bonus” and finds a site with an outdated bonus of £200, clicks through and registers. Do you believe that the second referral should benefit?
Yes ofcourse if you buy clothes at a discounter you do not want to pay the same price as from a fashion joint.
Maybe that is the cause why conversions are very low, players click on a banner but think maybe i can get a better offer somewhere else and visit your site and you think you can do some business but credits have already been paid to the 1st referrer. It is like giving your child a cookie and take it away again and eat it yourself. I do not like this cookie set it is a waste of my traffic. Glad that I know of it now. 32red is a good casino but I do not like to promote it anymore.
Rick