Guys,
I’m a big fan of ASP, but it’s quite a hard sell at a lot of operators. Given that it’s a payment method, the decision tends not to lie with affiliate managers but the accounts team, if not the Financial Controller or Director. At both gaming companies I’ve worked at, there is a lot of skepticism when it comes to ASP (and any new payment method, whether it be affiliate-based or customer-based), largely as there needs to be a fairly substantial commitment initially on the operator’s part to get it up and running – and it’s very difficult for an affiliate manager to respond to any doubts saying ‘X’ number of my affiliates are demanding it and it’ll be worth an extra thousand £/$ every month if we implement it…
… So I say to all the affiliates wanting their programmes to implement ASP, put a petition together, get the quieter affiliates on board – I’m sure it’s something CAP can lead – and if it really is that important to you, throw in a stipulation threatening to halt promotion unless it’s delivered. Playing hardball can get you a long way!