@Dominique 163429 wrote:
what holds true today will be changed tomorrow.
quoted for truth. every google algo change, for example means that webmasters need to have a look at new top results to try to gauge the likely new weightings for some of the ranking factors.
Once you suss these out you can climb the rankings easily imo if you can get links from the most optimal places.
Reminds me of the joke “just when I knew all the answers they changed all of the questions”