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But if a person arrives at a deep page directly, sees what they want and leaves, that would be a high bounce rate?
“Bounce rate” means “back to the original place” – i.e. Google if you arrived at your page via Google. Bounce involves the “back” button on the browser.
“Exit rate” would be when they leave that page and go off-site (not back button)
So the theory is that when they arrive at your page some activity should / is likely to occur. For instance: the land on your Club USA page, and click “download” or “visit this site” targeted page, but some action takes place.