@Dominique 163331 wrote:
Re. bounce rate:
This makes no sense to me.
If the visitor arrives on a very targeted page, s/he will read and leave.
When the page is semi targeted, s/he will drill deeper and stay.
Bounce rate seems to punish the most relevant content.
Not sure yours and mine definition of “bounce rate” in this context are quite the same Dom. What I mean is: a user searches for “Microgaming Slots”, finds your “Microgaming Slots” page in SERPS, and doesnt return to Google. Thats a good sign your site had what they wanted, even if they drilled down on your site. If they came back and refined their search to “Microgaming Slots Thunderstruck”, that doesn’t necessarily mean your site didn’t match the needs of the original the search, just that they decided the results were to broad. If they don’t refine the search, and just click another listing in the original SERPS, then that’s what i mean by “bounce rate” in this context.
Anyway, that’s how I’d run my search engine 