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Reply To: Is SEO on its way out?

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Anonymous
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@Tarzan 163270 wrote:

My main point is that even when/if you narrow the audience down to the geo and the niche you will be left with a handful of pages…. those pages will be ordered by optimization standards (most links, best keyword usage, domain name, etc)

Brings up an interesting point – how does one define “optimisation” I guess. I agree on the domain name remaining an important element, and I agree with you and Dom about on page “SEO” playing a role for a long time to come.

Tarzan wrote:
It would be curious, for sure, when CNN can’t get top ratings because all the local news stations were out ranking them on national stories….Country Hosting – this seems like a mistake

Totally agree on country hosting – not a fan of this at all…it’s Google telling us who we can and cant target. Wrong. Regards the CNN point, and this one…

Tarzan wrote:
Reaction to a site – this is definitely already being used, and I do agree the engines are getting smarter.

…I firmly believe this is the future. How they get there, I have no idea, but the bounce rate, click rate, page views – ie: the general behaviour of a user to a site or sites found through a search term – will become the main factor in SERPS placement.

Hence why I think content will be King one day, and SEO as we know it today (links, keywords, titles, semantics, layout and design etc) will not be a major ranking factor.

The bottom line is, if you ran a search engine it is not sensible to allow outside forces (ie: webmasters) to manipulate your search results because while they can, your users can be served with crap. Simple as that. I believe that’s their ultimate goal.