Here you see small local Indian casinos only. Not Vegas.
.net places do advertise on cable poker events.
But that’s totally besides the point. In Britain they advertise all over and the British based online casinos such as Ladbrokes etc. have recently started courting affiliates seriously.
If you have the money to market, you will market every way you can. And online, you are going to use affiliates.
It doesn’t make sense for a business to not make all the money it can.