@kwblue 160978 wrote:
1. cloaking – i.e., feeding the SE’s a bunch of keyword rich crap and then feeding surfers their homepage
2. Hiding text within the site
3. Using affiliates to rank higher (alt tags, title tags that are keyword directed)
They are also buying up small sites just to link to themselves, as well as trying to buy direct links on smaller sites. I have been appreached by an assortment of casinos wanting to buy plain text links on small sites.
However, it is starting to look like google is getting away from linking and moving back towards meta tags… so the usefulness of this may soon be gone.