Whilst most of us understand people all have a job to do, it’s the stupid ones that annoy me. Do your job properly, look over my site if you say you have, try and personalise it a bit, point out the benefits that distinguish your program from another (maybe one I have on my site at the moment) and then I might consider it a bit more. And by benefits I don’t just mean marketing spin to make something every other program has seem that bit more special.