Hi Guys,
I understand and agree with all of you, you have expressed many vaild
concerns, therefore I would like to take this opportunity to highlight
certain points that have been mentioned but before I get into that I
would like to explain why it came down to these brands that were
cut from both the programs.
This was a calculated business decision based on that we were merging
the 2 programs and due to management and logistic issues such as
language content on the sites and mailers and our ability to effectively
manage and market multi-language brands therefore we decided to stick
with the best performing brands overall allowing us to further improve
these brands.
Unfortunately we realised that there would be those affiliates who are
performing well on the lesser performing brands, we unfortunately could
not continue these brands based the overall low numbers and became
a question of overall income vs. running costs.
The only affected area in terms of players with the phasing out of the
brands will be NEW players only and all existing players will still hav
access to the casino and will still be able to play and you will still
continue to earn revenue on those players.
So what does this mean for affiliates, all new players will be redirected
to an alternative site for download and that’s all. We certainly have no
intention of cutting you off from existing players.
As Kirsten mentioned we have extended the cut off, allowing for more
time to prepare for phase out of the brands.