owldeath2, I think that doyoweb means conversion rate on the tiltle 
For me:
bestcasinopartner – 3.5%(If we take Visits – NewCustomers) and 20% (If we take Signups – NewCustomers)
mainstreetaffiliates – 3.7%(If we take Visits – NewCustomers) and 26% (If we take Signups – NewCustomers)
mainstreetaffiliates – 5.5%(If we take Visits – NewCustomers) and 16% (If we take Signups – NewCustomers)
I have created topic:
http://www.casinoaffiliateprograms.com/bb/showthread.php?p=157451#post157451