With some of our poker rooms we get up to 50-60% conversion from fun to real and down to 5-8 CLICKS –> Depositor for specific and highly targeted campaign. For other rooms it may be much lower and for casino traffic its different numbers as well.
where is your traffic coming from? (long tail, generic words, which languages etc. )
But in general 10% seems fine, but thats without even considering traffic sources, landing pages etc…
Weblight