Hi Guys,
Mainstreetaffiliates.com is a single program where affiliates register one account and gain access to tracking codes, marketing materials, and reporting for several brands owned by one company.
It is completely fair for the company to determine the overall compensation package to have on offer. It is also completely fair to base the commissions on the total value brought to the relationship by the affiliate (the combined NGR earned from all of the players referred by the affiliate regardless of which brand the players choose). If you sum the results of all of the casinos the combined performance will be at least consistent with one larger casino (for recruitment and retention purposes different brands allows us to appeal to/better serve the needs of the different customer segments).
If the base was not calculated in this way then the affiliate would actually be getting more than 40% (and that’s a true 40% by the way…
we don’t promise one rate and then have a bunch of tiers to work through at lower rates like most programs). The point is that it’s fair.
Of course bundling is not the only consideration to base the decision on. It’s the overall package that counts including:
– commission rate
– are there lower tiers you have to work through
– conversion rates
– deposit success rates especially if US players are accepted
– the existence of excluded states (as this means some of your efforts may be wasted on potential players that can’t possibly convert)
– bundled or not bundled
– track record
– whether the operator is financially sound
– how committed is the operator to continuing to service the US so you can continue to recieve income from your US players
– and more
Mainstreet scores very high on these which is why Mainstreet received the #1 spot (tied for first to be completely accurate) recently in a survey of approximately 500 affiliates which asked simply, “Which affiliate program performed the best for you over the past 12 months?”. Out of respect for CAP we won’t name the affiliate community where the survey was conducted.
Having said all of this, we always listen to our affiliates and are going to review the feasibility of not bundling the brands. IF we choose to do this then the offer will be more than fair – equivalent to increasing the commission rate. This is going to take a bit of time so please be patient. One of the reasons it’s going to take time is that even if we decide we want to unbundle, our current affiliate software (provided by RTG) only supports bundling.
We are listening and we will follow up at the earliest possible time.
Jason