Hey,
It really depends where the traffic is coming from, we have traffic sources that with 200 unique per day make 150 RMP / month and also sources that with 10 times more traffic make half the profit.
On top of that there are many factors that are relevent in the way, for example you need to measure how many visitors that visit your site actually click on some text link or banner. Define goals for your site, a casino / poker room review page could be a goal, any “visit” or “download link” could be a goal.
So you need to work on few aspects of site optimization:
1) Getting traffic for “long tail” keywords, general example would be to get traffic for a phrase like “download real money poker” as apposed to getting traffic for “poker”.
2) Optimize site usage, make sure your room links are easy to find properly marked.
3) High quality content! Users trust sites that give them real content.
Hope this helps
Weblight