I didn’t get a pop up.
I see lots of spelling and grammar mistakes.
You need to update your news more often on the homepage if you’re going to use the blog format.
I would move the left side navigation links up to the top and get rid of the link you have there now.
Get rid of the 4 aces image.
Put a few 125 X 125 banners below the navigation links – for your feature brands.
Add more detail to your reviews, etc.
I’m sure there are more suggestions….
As for gaining serps/PR – Read the forums here and elsewhere, PAP, GPWA for loads of tips and tricks.