I have to say that for bingo; revenue share, if it is for life is the best way to go.
It all depends on how well the merchant converts their ‘for fun’ players into ‘depositing’ players. If they retain their players, how well they do CRM and what kind of player promotions they offer.
Bingo.com offers a decent rev share of 30% but a CPA offer can be agreed. Most affiliates we speak to are after the rev share and it seems to be paying off. Bingo is a community game, so if the merchant has created a friendly place you player could be there for life. That’s got to be better in the long term.
Stephen