I don’t know where this 24x is coming from ,but I am pretty sure that is not true. Even in the heyday with US monies involved I doubt people were ever paying 24x.
12x is more like it.
6x is closer to what sites are worth at the moment as far as I can tell, but it is really based upon a lot more than just how much income the site pulls in now – like where is the traffic coming from? How many NEW players are signing up per month? Does the affiliate account come WITH the sale? Where are your players from, geographically? Where is your traffic coming from?
See – a lot more goes into this type of decision so I think it would be difficult for anyone to give a number unless they really evaluated the site and it’s metrics.