agree with randy
don’t take offense, I am about to “critique”.
1 – hire a web developer with a clue- the markup is rubbish, has no DTD, Lang attribute, it uses deprecated html, embedded stylesheet, no indentation… ooh and tables for layout.
2- get someone to SEO it for you.
3- use geotargeting – messages like “Sorry no players from IL, LA, OR, SD, IN, NV, WA, WI, MI, NJ, NY” look sh1t, imo.
4- I notice you are masking the affiliate links using JS… this is fine if you set the target domain (minus affil link) in the status box on-hover- showing nothing at all there is dubious in my opinion. people expect to see something down there when they hover on a link
5- go forth and prosper 
good luck with it.. in time it will be cool