Initial results show that Platinum Play has a much better conversion rate so for the next 2 weeks 50% of traffic from Vegas Towers, Vegas Villa, Vegas Palms and Desert Dollar will be redirected to Platinum Play.
This is obviously to the benefit of all concerned as better conversion rates is what we all want in this business.
Um. There’s some obvious flaws in that thinking.
Firstly, If someone clicks a link thinking they are going to one site and are then taken to a completely different site, then they are likely to leave as soon as possible.
Secondly, if Platinum Play’s conversion rate is so much better, surely it would be more worthwhile to figure out why and then apply those factors to Vegas Towers, Vegas Villa, Vegas Palms and Desert Dollar. Therefore, you will end up with 5 strong brands not just one.