The key to media attention now-a-days is the news item must:
1. Have no impact on real peoples lives.
2. Involve a celebritites arrest or entrance into rehab.
3. Be supportive of some far right wing agenda item.
If it doesnt meet one of these then its not picked up by major media.
Now if you could convince Paris Hilton or Britney Spears to check into the Betty Ford Clinic for online gambling addiction then we would be on the cover of Time and Newsweek.