My thought on this one is that VIP is not sending the traffic to Bodog, and more of a fact that VIP ceased using the feed provided by sportsdatabases and hence sportsdatabases have replaced the feed with a paying client being Bodog.
I disagree with this method and feel it is underhanded and sportsdatabases should not benefit nor should VIP at the expense of an affiliate if they are not paying for the services and it should go to a page saying the feed has been discontinued.
These are my personal thoughts and not reflective of any brand.