Many clicks can be from just 1 visitor, especially with affiliate programs that offer many casinos like CR. It’s no clicks that I find alarming.
Downloads can also be misleading as some programs like CC for example, record any attempt at a download.
Signups is what really matters, ideally real player but even the fun signups indicate at least things are tracking properly and a fun player can become a real player at any time. I usually download the casino myself just to get an idea of it’s process.
Creating sub-campaign id’s and checking the traffic stats tell the tale.
Most of my real players actually come from my deposit method pages and not my home page, so that is where I put the banners and links from the programs that do best for me.
My site was originally for land-casino slot players so I still see alot of searches for some land based slot games in the stats.
Fortune hasn’t done much in a long time.
I just had a decent player at CR but the previous two months almost nothing.