At ReferBack the brands are not fenced, we link a customer to the affiliate who first introduced said player to the group.
This way we guarantee affiliates that any revenue we generate across our suite of brands as a result of cross sell and player migration will be paid to that affiliate.
Long term this works to allow affiliates the oppurtunity for a player to become a whale, some brands don’t entice players to spending greatness while others do – here you are guaranteed that if a player has that potential then it will be paid to you.
For affiliates who find new sources of traffic it is great as they benefit from maximum monetization of their unique traffic source.
Shane
Hi Shane,
This is the kind of feedback I am looking for. As far as I understand it, the Referback brands are fenced in terms of players (profits at one brand will not be applied against losses at another), but you are telling me they are bundled in terms of affiliation (linkage to one brand creates a link to all).
I can certainly see the merits in such an arrangement, but I don’t think that all fenced groups operate in the same manner. Am I incorrect? I sure would be happy to hear from others!