I would like to thank everyone for their candor in addressing this issue, the only way to move forward effectively is to hear what you really think.
Each program has their weakness, their Achilles heel and we know ours has always been perceived as being our conversion… the only way forward for us has been to come up with an offering for the affiliate industry which can improve the conversion ratios you’ve all debated.
At present we have a product in Beta testing (which we’ve done a mini road show on with some of you), the intention of this new product is to minimize the number of clicks between a visitor being interested in gambling and actually spending money.
It will also leverage more off your sites brand credibility and messaging to empower you to control the conversion stream.
We are aiming to have a full industry roll out in the next 6-8 weeks.
To give kudos where they’re due the casino teams are working non stop on retaining and monetizing your players while trying to find ways around purchasing issues like MC pulling out and player concerns ala UIGEA!
We are constantly monitoring the numbers and working on ways to improve player value in a very difficult market because if you’re not making money from your traffic neither is ReferBack – but we’re working on it.
Shane