For new players
– Free spins/ no deposit bonus
– Good sign up bonus with clear wagering requirement
– Good Software
– Monthly reload
For old players
– Regular events & promotions
– Effective Support
– Fast Cash outs
– Multiple and convenient deposit options
– Loyalty program
– Comping mechanism (Most casinos have a complex metrics for the comp payout. But basically it boils down to adding money to the player’s account based on his net loss and game play in a previous time period. This has to be bi-monthly or at least monthly)
Steve has rightly pointed out “somebody spends $1000s of dollars a month ….. THAT customer is right!”
The existing player is most valuable and needs to be taken care off. Solving his problem or issue is a basic necessity. But reps shouldn’t hesitate in comping a token amount in order to keep the player in good humor. Most players know the casino wins at the end of the day and the probability of getting lucky and winning is rare. But they would stick to a casino which they think has taken care of them well.