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Reply To: How to target European Traffic?

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#730852
Anonymous
Inactive

Hi again,

That’s great that you offer free translating services but what is in it for you? There must be something!! LOL! I do quite a bit of translating myself and know it is pretty time consuming. What languages do you translate in?

Yes the French and German market are good. We do pretty well in Spain actually. I think most european countries can be very successful if the site is marketed properly and the correct research is made.

We are now very popular in Scandinavia due to our marketing we have done there. We started off in Norway with our FHM poker tour. We trained a team of girls to deal the cards and travelled to 10 different cities/ towns around Norway. Players had to qualify online to win their seat. This was the first thing that got our name out in Scandinavia. We have done quite a few things since in Norway as well as Denmark and Sweden. This summer we’re doing antoher tour around Sweden.

However, our site is not in any of the scandinavian languages. But it has to be said that their knowledge of english is outstanding.

If you want to be successful in countries like France, Germany and Spain for example it is important to have it in their language. Most importantly though you need to do region specific campaigns.

Also, it’s always good to get someone who knows the all the gaming lingo to translate the site. A lot of these agencies often don’t have the knowledge of for example poker and might not do a great job.

Julia

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