Hi Guys,
Sorry, been in Spain for a few days.
Yes Simmo!, I also use them for several financial services, but more to get around the regulation by their industry and different compliance issues. Not that we go around them or break any rules per say, but getting CTA-specific landing pages for ppc and organic optimisation without going through over-zealous security managers and proud Webmasters.
In the gaming sector there are many uses, and they are totally different than the uses above. (Although they are also a part of this industry as well.
I’d hate to go into all of it here if I plan to speak about it at the conference (wouldn’t want to bore anyone when I get there), but other uses could be for a/b testing, and testing the user friendly aspects of a site.
The actual use that I refer to in the Gaming business are totally different though.
GaryTheScubaGuy