So it does have some relevance – unless the sites users are pathalogically opposed to installing Alexa – possible but not likely.
:eh:
Alexa rankings offer no real measuring stick as to how much “overall” traffic a site gets. I am pretty sure it counts only the hits to a site using its toolbar, which has to be installed and active on the end-users computer.
I have sites getting in excess of 5000 “legit” hits a day which really dont rank that high according to Alexa. I imagine if just 5% of those normal visitors who visit my site had done so with Alexa toolbar installed that particular site would probably rank in the top 1000.
If the rankings really mean anything, I might have to ask a couple hundred people to install the toolbar and visit my site daily; maybe even utilize a script to do that for me. Rankings which can be so easily manipulated mean squat to me. Also, I have no numbers as to the value of players who have the toolbar installed. LOL