March 6, 2007 at 9:19 am
#729715
Inactive
Bonusgeek wrote:
Someone over there realizes affiliates are the key to sucess.
I agree affiliates are ONE key to success. But above and beyond that IMO is the way the properties they represent treat their players. Receiving 10,000 players that leave because of issues is less important than receiving 100 players who stick around becuase they are treated well. A good affiliate program is secondary to a good casino/property IMO. And similarly, 25% from a program representing good properties, even if they bundle, is better than 50% from one that doesn’t have good properties – over the longer term at least.
Not having a dig, just adding some perspective 