These are no doubt tough times, but its not just for affiliate programs. It’s all relative, and everyone including affiliates are feeling the burn. These tough times shouldn’t be an excuse to cut corners by affiliate programs. I mean common, 70% of the action isn’t enough, now they have to dip into my measly 30%. They pull this shit because they can, they control the money and can do whatever the hell they want.
I don’t know what situation some of these programs are in financially, or what kind of bath they took from the Neteller situation. But I know these programs and casinos have been making an absolute killing for years. I mean big time bucks, and if they were smart they would pull a small amount out of that room they have filled with cash and keep affiliates paid on time, and also not pull any stunts like changing the terms on us. They are just begging to be dropped. I just don’t have a lot of sympathy for some of these casinos. They are still making a killing, but I guess making $2mil a month instead of their normal $3mil means they have to make up that extra money somewhere. Its that 5 letter word GREED. BTW, I don’t know much about their end of the biz, I pulled those #s out of my ass and I may be way off. But I do know the kind of money I bring in the door as a small affiliate, I can only imagine how well they do.
I just wish some of these owners would realize they will put more coin in their pocket by not cutting corners with us rather than doing so. They are able to see the tangible savings with a stunt like this because they can look at what an affiliate would have made if they didn’t bundle, then what they are making now because they bundle. It is in black n white for them if they put it on paper. What is not black and white is the lost revenue that would have been made by the affiliates that dropped them because we don’t bend over and say “oh, that feels good, give me more”. I wonder when a decision like this is made, what is said in some of these meetings. I would like to know what goes through their mind when they think changing the terms like this is a good business decision. The greed in this business kills me sometimes.
I have tried to be patient and understanding, but I will be cleaning house soon and I have notes on every program I work with and how they handled affiliates during these trying times. Kudos to CWC, Fortune, CPS to name a few for being smart enough to know that getting paid on time is more important now than ever. For the programs that are not keeping affiliates paid on time, changing the terms and lord knows whatever else your doing that we dont know about, your going to drive yourself right into the ground and deservingly so. Use your heads folks, its crunch time and you don’t need to give yourself a permanent blackeye that you may never recover from. Affiliates are part of your team, the lifeblood, your bread n butter, don’t treat us like your doing us a favor because you let us make money for you. Do the right thing programs and I am confident it will pay you back 10 fold.
Poor Henry, I don’t envy his job when he has to pass along this garbage knowing the kind of flack he is gonna get.