Well i’ve been to a number of CACs and have skipped a few too.
I was not happy with the situation in Vegas last year, but to Marc’s credit, he still shows up to all of our events, he still comes up to me(and others) to say hello. CAC, especially in Amsterdam, is the place to meet european affiliates..
If you’ve never been to CAC or a CAP event, you’ll probably find some value in the conference sessions. The sessions do seem less valuable as you become more connected/integrated into the industry.
The Professor’s list of benefits is THE LIST. It’s about meeting friends, customers and competitors. A lot of it is about sitting in bars and chatting about business, sports and politics. Is it a big party?—-YES! Can a big party help you improve your business
YES!
I’ve learned more from my friends and competitors than anywhere else and it’s at the industry events where we all connect.
So, should you spend $3k that you need to re-roof the house to get to CAC? probably not. Should you spend $3k that was going to pay for a new computer and some new templates and domains instead of going to CAC? NO!
COME TO CAC – even if you don’t make it to the actual conference, the social events are worth the trip.