spending say $10,000,000 a year on advertising
or
setting up an affiliate program that requires minimal running costs and will collect more players then their $10,000,000 in advertising costs would.
which ever model makes more money for the casino will win !!!
and thats the affiliate model.
You are mistaken here my friend,
Which ever model makes more money for the casino will win, is NOT the affiliate model, but is a one timr payment for the player – CPA.
An affiliate model is more costly to the casino, the more a player loses, the more revenue is being taking away by an affiliate. Hence the term, “the casino just took my whale”
A one time cost for the player ensures that all loses are given to the casino.
One of the major reasons why the affiliate model exists, is because its initial cost is cheap to setup, as a small program grows, so does their capital. Also we as affiliates have smartened up and know that for us, revshare is good for us, not CPA, and affiliate programs who want our traffic have to offer a competitve revshare rate.
If Vegas casinos come into the mix, I doubt they will do lucrative revshare, but will focus their marketing budget on advertising, name branding and cpa acquisition of players. All which long term value to their casino, not short term value.