I have no idea why American teams do not do shirt sponsorship – probably because it’s a franchised business model and the controlling owners of MLB, NBA, and NFL have set restrictions on this line of revenue so that they can control the flow of money.
However, that’s a moot point – and unrelated to the discussion of legalizing online gambling.
Of more relevance is the “powerful cartel” the the existing US casino’s have – and that might prove to be some sort of barrier to entry for new players …
but I think that money talks and the US market will be too lucrative to ignore.
If gambling in the US was legalized – even with restrictions like a physical persence and paying (say) 20% tax on profits – there would still be a flood of new entrants into the marketplace.
The US market is extremely lucrative, and we are talking about online play here – a factor which means that the land based casinos do not have an overwhelming superiority here.
Individual casinos will certainly advertise – and some will certainly get brand name recognition – but many players will want a comparision of offers and some advice on payouts, payout % and bonus offers.
That’s where the online portal comes in – and there will be a place for solid sites with good quality content in the online space for many years to come.
In summary :
Legalising the market allows the market to grow immensely – meaning more players and more offers out there – and a highly competitive market.
I don’t want to break laws – I want to be successful in a legitimate market – and online gambling in the US would boom if it was legalised.
As an affiliate I’d rather be playing in a market of $10b a year and fighting for my share – than playing in a market of $1b a year if it’s banned and money payments are totally outlawed.
Good affiliates with good sites will THRIVE !!