Thats a tough one. I think we should educate players discretely. This should be done on our sites and in newsletters (NOT SPAM EMAILS PLEASE) and it should be done at the Casino level.
Education is important, but I think its best to avoid mass media channels. If someone has already come to an online gambling site its fine to provide information and to educate the buyer.
I think its best to be as low key as we can so the government thinks we are now “humble” and less of a threat. They can then go back to what they really prefer doing (waging wars on smaller countries, harrassing immigrants, taxing the shit out of the populace, opening our mail etc… Good clean fun)