The problem with no deposit players is that you are attracting people who by the very nature of your focus are concerned about depositing their own cash.
So as well as convincing them that the casino is fun and fair, you also have to work hard to actually convince them that making a deposit is a good idea too.
:lookaroun
It’s not impossible – but it’s far harder than targetting experienced players who know the ropes and have few issues with making a spend.
It’s not the market segment that I would focus on – we do have one casino with a small no deposit bonus – and it would be fair to say it under-performs compared to “average stats”.
Spends are small compared to experienced gamblers.