I have long gotten used to bad conversions at Referback.
I attribute it to the fact that players are actually credited to the original aff for life across all properties.
So that means that a bunch of the folks I send to RB may already have signed under the professor or whoever, and while I may send them to a different casino I don’t get credit.
I thought about this long and hard before taking them on board, and decided I liked the long term effect, and it has proven to be true, I sail through bad conversions with a decent bottom line.
Also, I know people who haven’t sent a player in literally years and continue to be paid. One person I know makes between 5000 and 8000 a month and hasn’t sent a player in going on 4 years. (No, it’s not even one of the old guard biggies). He just has a couple of whales that appear loyal, and I suppose we send some of his old lifetime players back there periodically for him.
You can love that or hate that, and people’s opinions are usually divided on it. I hated it when I first got started. Now I decided I love it. I don’t see a lot of actual lifetime players around in other programs, and especially not whales.