f&p wrote:
They will be just like any other company attempting to sell their product online. As long as there are at least two competing against each other they will look into all forms of online advertising.
Maybe a good example of what is to come is to follow the UK market. There are land based casinos now that have an online presence and have affiliate programs.
I agree. While there is competition and affiate marketing remains one of the most cost-effective ways of getting players, affiliates will have a place. You just have to look at all of the “big brand” names inside and outside of the gaming sector to realise that affiliate marketing is a sensible strategy to get market share.