Hi All,
I’ve send this one to Slots24.com part in the forum but I think it’s better if do it here as well.
Don’t forget that I am here should you have any questions or concerns about any affiliate related question, so please feel free to drop me a line should you need anything at all.
“-Unfortunately this is correct.
Given the legal uncertainties of the US market and our current status of growth, we pretty much got caught between a rock and a hard place. If we were to continue and flaunt the US, we could perhaps end up in a lot of hot water later on which would be detrimental to our brand, directors and shareholders, and on the other hand, if we were to close the US market only, then we would still be liable for the high costs of casino hosting, licensing, 24 hour support, etc, which would make it a non-viable venture.
It was a really tough decision, and I think we found some middle ground.
We however do have our second brand (http://www.lottery24.com), which is doing very well (100% non-US focused), that will allow us to continue to strengthen our gaming product for a relaunch at a later date when the market has stabilized further.
Given the push that we have made in the past to get affiliates to create custom games pages for our Slots24 games, we were really not happy to leave them high and dry, and hence our decision to add the affiliate controlled advertising into the ‘Free Play’ popup that occurs on every 25th spin. This at least allows affiliates to use our games as an engaging medium on their sites and yet still have the capability to make revenue through them.
We know that this is not an optimal solution, however at least we are attempting work our way through it, and with a suitable roll out time frame.
We have thoroughly enjoyed working with and getting to know the affiliates that have promoted us, and we will continue to help and support any affiliates that would like to use our ‘Free Play’ games as active content drivers to the casinos of their choice.
Cheers
Rob-“
Play24.com Entertainment
Ipek ILGIN
Affiliate Manageress
http://www.slots24.com
Cell: +27 83562 1530 (GMT+2)
USA Toll-free: 1-800-588-2206
UK Toll-free: 0-800-376-8375
RSA Toll-free: 0-800-227-466
International: +1-650-376-1571