If all affiliate programs adopted this structure then it would make it real tough for new affiliates to grow, becuase alot of the players we send are getting credited to other affiliates. Let me give you an analyogy of the way I see it.
Nissan company = Referback
Leon County Nissan & Taylor County Nissan = sister casinos under Referback umbrella
Pathfinder = casino player sold from affiliate to casino
I went to Leon County Nissan and bought a new Pathfinder 5 years ago from John. Now, today I went back to Leon County Nissan and was ready to buy another one. However, I did not find what I liked so I checked out Taylor County Nissan and found what I was looking for and bought a new pathfinder from Brian becasue he had the product and information I was looking for. Now even though I bought the truck from the same parent company, Nissan = Referback, I certainly wouldn’t expect Brian to give up his commission to John just because John sold me a pathfinder 5 years ago.
It is the same exact scenario here in the casino affiliate world. I don’t know any ratios, but I know a good % of our players had bought a pathfinder somewhere along the lines, and us new affiliates could never make any money on those players because John already has them locked up. I mean, there is a reason why they signed up for the casino from my site and I worked very hard to provide them with the information that got them to do so. They certainly didn’t sign up from my site because of what they did with you 5 years ago. Let the affiliate programs reward veterans with higher commissions, more bonuses ect… Not from stealing players from me to give to you. I would suggest that if an affiliate wants to lock up a player for life, that they build such a great community and website with never ending resources so that player does not need to go elsewhere to shop for a new pathfinder. You do this with forums, newsletters, and a vast site with tons of information. Not with the information I have on my site. No offense, but this is kind of similar to thinking that its ok for the content thieves to make money from my content. Its my hard work, I need to make the money. I don’t get it.