Webmaster7 wrote:
Also I would never sell a site for 12 months profit. Why, for that I’ll just wait, and that site will pay me, and pay me for years to come, not 1 year!
In a lot of ways I agree with you. The big problem is the information assymetry involved. If it’s your site, you know exactly what the stats are and why. If it isn’t your site, you have to wonder what information is being omitted or modified.
I also agree with your comments on brands.
I think the best route to go is to identify a site that isn’t being monetized properly. In that scenario, your projected multiple is better than what the seller sees. Those usually aren’t the sites where the seller says “this could be making a lot of money with a little more effort.” The sites I’m talking about, the seller usually thinks they are humming along just fine.