Web statistics for me means nothing. Do you know you can edit them? Awstats, webalizer, etc. All can be edited. They are just text files.
If you buy or sell something based on that, it’s your call.
In the last years I’ve bought and sold domains and sites. I don’t even care their search engine ranks because everything can change in a flash. They can drop next week, or I can buy a lousy site and make a great one out of it.
So what do I buy? Brands. Ways of making my visitors trust me, and of further promotion of my network.
Also I would never sell a site for 12 months profit. Why, for that I’ll just wait, and that site will pay me, and pay me for years to come, not 1 year!
Did Google bought YouTube for 12 month’s profit? YouTube apparently lost more than 1 million per month, so how is that? YouTube had to pay for Google to buy them? No…
And what about the thousands of domains that are sold everyday, with no business, and no profit? But they are sold, and some for many, many thousands.
So, like Professor said, the worth of a site is whatever the buyer and seller agrees to. :capmiami: