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Reply To: Most important feature of an affiliate program?

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#713107
Anonymous
Inactive

Oh dear – “high commissions” is winning…:1Dopey:

I’m happy if the player is happy…so that’s the key for me…good clients (properties). So I went with “established company”, meaning the casino more than the affiliate program, as that makes me look into representing a casino generally, although that in turn depends on the software provider. Hmmm…can I vote for both? :)

But a happy player stays longer and leads to good income. I agree with prof….”income is king”, but measured by retention rates as opposed to commission rates (which I think is what he meant anyway). 20% of $10k is better than 50% of $1k :)