Well for CPA campaigns (Cost Per ACTION), that action can be defined as anything… not just a LEAD which is generally thought of as CPA. The action could be a sale, which isn’t all that much different than a gamer putting a deposit down on a casino. Saying that, I’m surprised you dislike CPA. To me, CPA is the easiest way to earn.
I think you’ll find a major difference between gaming and non-gaming ad sources is that you’re very much on your own when it comes to how you advertise. You can indeed get support from your network of choice, but how you implement the creatives, or search marketing, or email drops, is all up to you. You can have as little or as much support as you want. As well, most networks provide detailed enough stats, but the larger affiliates typically have their own stats tabulation in place to aide the analysis on their end.
Another major difference between industries is the huge range in campaign quality, that’s why it’s a good idea to become involved with the network you choose and see what’s hot or not. We have 200+ campaigns on our network, not all are good for search engine marketing for example… but some are. Some are more geared for email ads. Lots of testing is required, but your affiliate manager (all good networks should have one for you) can help you weed through the lower end campaigns and nail the best results. Different paying campaigns should have different strategies in advertising. There are many campaigns paying $1 – $2 CPA which have far larger earning potential than the big paying ads (which casino affiliates might tend to naturally gravitate towards), but the low payout might limit the amount you can spend to advertise it.
I can certainly see it all being confusing to gaming affiliates. Best way to learn is to just give it a try in a limited fashion to get your feet wet. If anyone wants to give us a try in branching out to more mainstream advertising, we’d be happy to help. If you’re unsure if your ideas will transfer well over to mainstream, by all means send me an email and I’ll give you an honest answer.
Thanks
JP Sauve
http://www.MaxBounty.com
oops, nothing edited here. I clicked on edit instead of reply… sorry.