I agree that the Vegas casinos want in & want this industry regulated so that they can control it, there is just too much money being left off the table & probably being taken off the table in their minds.
I also don’t think that that will be the end of the casino affiliates, we have to remember that we are the ones who have been vying for natural position in the SEs for the last several years & not those casinos. We have that strategic advantage and we know how to keep up with the ever changing algorythms in the industry, not that Vegas can’t hire experts but it will be some time before they can catch up. A scenario I would find likely is that once the Vegas casinos can play the online game, restrictions for advertising online gaming on Google, Yahoo, etc. will relax for all of us.