Not a fan of the white label concept myself especially now the market is so competitive, building a brand is one thing, but hanging on to players is another. I’d prefer to represent a solid brand that is known than spend time trying to launch and market one. Unless the rewards are that much higher of course, but my understanding is that they are similar. It’s basically affiliate-dom in a different skin.
Plus you won’t be able to step in to the USA ever again 