Promoting sportsbooks can be a goldmine if you hit the appropriate markets. I should not be encouraging you guys to promote sportsbooks as that will be more competition but fact of the matter is sportsbooks pretty much started betting over the Internet. As to the complexity, there are simple bets to get newbies started. Multi-product sportsbooks like Simon’s NINE are great for maximizing player value – sportsbook customers tend to play casino and poker, too.
nothing new here but hope this helps.