I think part of 888’s problem as far as I was concerned is that they are more anonymous than a lot of other affiliate programs, through sheer size more than anything. I couldn’t have started to tell you who my affiliate manager was in the year or so I had them up. They are not alone in that respect – Scaling is a problem that of a lot of companies experience in a phase of rapid growth.
Perception is as much based on relationships as success is based on managing expectations.